Free Extras Are Not Free: Costing the Little Giveaways That Quietly Eat a Small Business’s Cash
Free coffee with every haircut, a spare sample in every parcel, an extra scoop for regulars — small kindnesses like these feel like smart marketing. But the cost of free extras giveaways small business owners hand out daily is real money leaving the till and the stockroom. Because nobody rings up a freebie, the cost…